The Real Way to Launch a New Site and Dominate the Market

There are a lot of misconceptions going on about how to start making money with a new or even an old site. Ill pretend like were talking about a new site but the idea would be the same if it was an old site. Lets pretend that we have a quality design, a good product and everything online is 100% ready to go. Now we need the traffic.

Lets pretend that we are selling car parts and I have all my car parts in stock and ready to go. I have a 68 ford mustang left hand door skin, if I rank this part for the keyword car, then Ill get people looking for new cars, car pictures, car dealers, used cars and the list goes on and on. That would be a waste of bandwidth, time and energy for me; I will not sell this part to someone looking for a new car or someone that does not even own a Mustang.

A little common sense tells me that I need to sell this to someone who is looking for a 68 Ford Mustang left hand door skin. I notice that I have a red one, blue one and a black one. Im going to take my blue one and create a page named blue-mustang-door-skin.

On this page Im going to write up some text about my 68 Ford Mustang Blue Door Skin. Ill use the words 68 Blue Ford Mustang Door Skin at the start of my article, in the text, at the end of my article, in bold, in header tags, in plural and singular words and Ill use those words together and separate from each other and in links coming and going from this page and most importantly, Ill use them in my page title.

Ill also have pictures of my Blue 68 Ford Mustang Door Skins that are optimized and set up for the search engines. They will rank if someone does a search in images for a 68 Blue Mustang Door Skin and they will rank if someone does a search in the organic engine for 68 Blue Mustang Door Skin because this is a non-competitive search term. Ill have a call to action that will take my visitor to my shopping cart when he is ready to make the purchase.

On this page Ill have links on the left hand side that will link to a page called Door Skins, 68 Red Mustang Door Skins, 68 Black Mustang Door Skins and the list will go on and on pointing people to different model and ages of cars that I have door skins for.

Ill do this for every part and product that Im selling. Once I finish, I will send out press releases about my new site, about my products and then Ill write articles about my products and link those back to my products with the proper anchor text. Ill submit these to article websites; Ill then find car forums and start posting in those and use my signatures to link back to my product pages. Ill create a blog and forum on my site to talk about my business and products and link to my products from that blog every chance I get. Ill write post in my blog that we get others to link back to my blog.

Ill create small sites like a 68 Ford Mustang website where Ill give information and have a little forum for people that are interested in 68 Ford Mustangs to post. Ill use this website to link to my products and help promote my main site. Once its going good Ill create a new forum for 69 Ford Mustang lovers.

I could go on and on, Ive not even started writing yet, there are so many ways to make money online.

It will take me some time and a lot of work but I will dominate the market that Im in.

This entry was posted on Friday, November 10th, 2006 at 2:55 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Janeth Duque is the owner of Geeks On Steroids and is well-known in the world of web design and search engine optimization. Web Site: Geeks on Steroids. View her website at: http://www.geeksonsteroids.com.

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How to Get Free Adwords Credit, and 9 Other Tips You Were Never Told!

Someone in a forum asked me the other day for some quick tips on Google Adwords. I have been quite successful with Adwords, and so my post got longer and longer as I thought of things, and each one seemed more important than the last-It occurred to at that point that this would make a pretty useful article, as its something lots of people participate in, and I dont feel that many people get as much out of it as they should do! I think its a pity because in the work at home and home business arenas, some decent Adwords skills can make a huge amount of difference to your online money making! With that in mind, here are my 10 Adwords Tips You Were Never Told!

10- Trust your own conversion rates-Nobody elses. This relates particularly well to those of you that are affiliate marketers. When you are considering what items to promote, only use other peoples conversion figures if they can physically prove them to you. I once agreed to sign on as an affiliate for a contact I had made through eBay-He seemed very professional, I liked his site and his product, and he assured me that the site converted around 5% of visitors into sales. I liked the sound of that, as I already had a few low priced keywords in mind that would bring in some good traffic. So I signed up. One month later, I had directed over a thousand clicks to his site, and there had not been a single sale. I got it verified by Clickbank too, so I know it was pretty accurate. Needless to say, our partnership ground to a halt.

9-Keep an eye on the budget-especially until the campaign takes off and becomes profitable. This seems really obvious, but those clicks really do add up fast. Its really easy to let them get out of hand as we find ourselves pushing it up that extra couple of bucks here and there in the hope of picking up stray clicks at the end of the day. Before we know it, our 4 or 5 dollars a day is 12 or 13, and by the end of the month we owe Google a grand. Thats great if you are making good money from all those clicks, but from reading the forums I gather that this mostly happens to people that are just starting out and struggling to get into profit.

8-Dont listen to Google. Let them show you how to use the site and get your account set up, but for advice on actual campaigns and ads, look elsewhere. The reason? Google are a business. Its in their interest for you to pay more for your clicks, and to raise your budget accordingly. There are plenty of free resources on the net for Adwords, like this article for example, so search around for things like this and any free ebooks you can find on the subject. If you want advice, get it from people that arent going to be profiting directly from your mistakes.

7-Quantity and quality-Spend time researching your keywords. The more time you spend, the less money you spend, and your click through rate will likely be better too. Lots of Adwords campaigns are run by people sitting behind little desks in big offices, beavering away for a tiny salary and a company car. Campaigns are literally a job for these people, and the success or cost of the campaign is of no relevance because it all comes straight from the company funds. People like this are the reason that you can bid $25 on the words Credit Card on some PPC schemes and still not get top placing. People like this are also the reason people like you and I can find thousands of cheap, closer matching keywords just by putting the time in. These guys run campaigns just by throwing money at them, and we can easily outperform them just by applying ourselves a little with the keyword research.

6-Match Test-Adwords lets you run multiple ads from the same keyword group simultaneously. This is a great tool if you put it to use properly. How? Simply by making each ad slightly different, and seeing which one pulls more clicks. Once you can see which one is more successful, tinker around with the wording on the less popular ad until it improves performance and pulls more clicks than the one that was initially leading. Do this constantly and before you know it you will have an ad which literally rips clicks off the page!

5-Have patience-When you make changes give them time to manifest themselves in your results. Only when you can see what effect a change has had should you make any more. If you dont do things gradually like this you can quite easily mess a campaign up in a fashion that will take two or three days to get back on track.

4-Cheat-I dont know if its ethical to say this, but Im going to do it anyway- When you are starting an Adwords account, go to eBay first and buy some free Adwords credit. You can buy $30 of credit to an Adwords account for pennies from certain eBay sellers. That certainly makes your first few campaigns a little less stressful. Not ethical I know, but Im sure Google will get plenty of money from you once you get the hang of the system. Heres hoping they dont sue me lol.

3-Dont forget about other PPC schemes- You wont get the traffic you would from Google, but you will get much cheaper high quality keywords, so it balances out really. I prefer Google myself because your writing skill plays as big a part as your wallet-your ad will appear closer to the top of the screen if it is popular with the customers. That means if your ad is effective and gets more clicks than the other bidders, you will be able to pay less than the other guys that have bid on that word.

2-Make Your Ads Specific- You can weed out a lot of non-qualified browsers by stating important facts in the ad copy- people that would have cost you money from the click and not bought anyway. For example an ad which simply states House for Sale would get clicks from all kinds of people looking for houses, but if it were to say Two Bedroom House for sale you would be naturally cutting out the customers which were looking for four bedroom houses, apartments etc, as they can see straight away that you do not have what they are seeking. This reduction is good because it would help keep our costs low due to unnecessary clicks.

1- Be Relentless- Its easy to think you have made it in Adwords, and equally easy to become really disillusioned when you do not see results straight away. Just keep the faith- Its science, not art, and as such can be learned. Stick with it and you will soon see profit, and once you are in profit it is just a case of maintaining that balance while you raise the budgets and increase your exposures!

David Raybould has been an internet marketer for just over a year and in July this year was able to quit his day job through online earnings. He is eager to help others buck the trend of the dreaded day job and you can find useful info and resources at his site http://www.no-more9to5.com

Ebook Resell Rights Start making money today selling resell rights product. Hundreds of the latest ebooks and marketing tools to help you build your internet marketing empire.

Home Business Information Excellent resource on how to get started making money online.

Private Label Rights Ebooks Put your name on these ebooks. Sell them as your own or give them away to build your optin email list and start a viral explosion of traffic to you website.

Blogger Generator You are just seconds away from discovering the ONLY online power-tool that will get your web sites indexed in mere hours and will drive you to the top of the search engines quickly and effortlessly... meaning more traffic and sales for YOU.

Super Affiliate Handbook Read for yourself the amazing true story of how one woman, with no previous business experience, earns $500,000+ per year ... selling other people's stuff online!

Marketing Resouces Find the marketing resources you need to build your online business. An Excellent selection of products for Clickbank and Amazon.com.

Ebook / Ebooks / E-book / E-books / E book / E books / Resell Rights / Reprint Rights / Resale Rights / Private Label Rights / Internet Marketing / Affiliate Marketing / Online Business

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